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You have your keyword list that says which search phrases searchers are searching for when they search for your home page and your products, nevertheless you may require some stimulation to insert flavor and improve conversion. I have collected some words that I hope will inspire you.
Internet users don’t notice the alike things after they are repetitively exposed to them time and again. In Internet selling banner blindness is the most branded example. Internet users basically get used to banners that promote something that is not worth their time, therefore they stop notice the banners after a while. The same thing happens with expressions that are used to make us do something.
Thus, you need to adjust your action expressions every now and then to keep them effective. The problem for most writers is that it is really hard to adjust the expressions because of old habit.
I have made this list of actions expressions to facilitate you adjust expressions every now and then to keep making your web copy effect full.
Here are a few examples on how you can vary simplicity and collloquial words.

Attention Grabbing: discover, urgent, for the first time, new, just released, now available!, you, announcing, learn, risk free, at last.

A colloquial word is an informal, often entertaining word or phrase used in everyday conversation. When you use colloquial words, you draw your reader closer because you appear more familiar, more friendly and personal instead of distant.

Be aware that using colloquial words to much to the wrong market segment can have the opposite effect.

Use colloquial words that are understandable to most people with a reasonable familiarity with English. Here are some examples of normal used colloquial words that have found their way to mainstream online communications:

Colloquial vs. Normal words: defect vs. glitch, bummed vs. depressed, con vs. deceive, come up for air vs. take a break, cool vs. great, blown away vs. greatly impressed, dough vs. money, make waves vs. cause trouble, laid-back vs. calm and relaxed, has deep pockets vs. has a good source of money, honcho vs. boss, twenty grand vs. $20,000, megabucks vs. a lot of money, glitzy vs. ashionable, keep your cool vs. remain calm.

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For other examples on how you can change expressions, please study my other articles or read The big words list that help you write web copy that sells or visit PPC SEO for free hands on advice on keyword research, how to find the keywords searchers are looking for, SEO, free top 100 industrial keyword reports, a list of techniques to built links, how to make a useful keyword report etc.

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