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You have your keyword report that says which search phrases searchers are searching for when they search for your website or your product, but you might want some brainwaves to add flavor and improve conversion. I have put together some words that I expect will inspire you. Internet users don’t notice the equivalent things following they are repetitively exposed to them time and again. In Internet selling banner blindness is the most famous example. Internet users basically get used to banners that promote something that is not worth their time, therefore they stop notice the banners after a while. The similar thing happens with terms that are used to make us do something. Thus, you must vary your action terms every now and then to keep them successful. The problem for most writers is that it is really complex to vary the terms because of old habit. I have made this list of actions terms to help you vary terms every now and then to keep making your web copy effect full. Here are a few examples on how you can vary desire and emotional words. Appealing to Desire: lovely, tantalizing, magnificent, stunning, enchanting, exquisite, startling, amazing, dazzling, beautiful, alluring, yearn, sleek, outstanding, mystical, superb, nice looking, striking, enjoyable, splendid, sensual, radiant, good looking, terrific, glowing, pleasing, astounding, wonderful, charming, spectacular, appealing, fantastic, crave, gorgeous, fabulous, eye catching, astonishing, remarkable, marvelous, satisfying, divine, incredible, pretty, glamorous, attractive, handsome, handsome… Indicating of Rational vs. Emotional: You might have heard the concept of right-brain and left-brain functions: The left hemisphere of the brain is the rational, analytic, linear, logical, critical side; the right hemisphere is the creative, the realm of the imagination, intuitive side, emotional. Most people buy on emotion, the more you appeal to the right side of the brain, the more you’ll sell. You do this by using emotional words, not rational, intellectual and boring words. Here are a few examples: Left Brain vs. Right Brain: utilize vs. use, fortunate vs. lucky, challenge vs. dare, elderly vs. old, at an end vs. over, large vs. big, donate vs. give, fatigued vs. tired, concerned vs. worried, terminate vs. end, superior vs. better, tardy vs. late, famished vs. hungry, observed vs. seen, hasten vs. hurry, allow vs. let, peril vs. danger, select vs. pick/choose, nude vs. naked, sufficient vs. enough, intelligent vs. bright, immediately vs. right now, tidings vs. news, following is/are vs. here’s/here are, diminutive vs. small, omit vs. leave out, I regret vs. I’m sorry, obstinate vs. stubborn, demise vs. death, requested vs. ask for, strike vs. hit, concerning vs. about, completed vs. finished, aid vs. help, manufacture vs. make, fearful vs. afraid, notion vs. idea, stomach vs. belly, pleased vs. happy, propitious vs. favorable, reply vs. answer, jesting vs. joking, perspiration vs. sweat, avid vs. eager, combat vs. fight, attractive vs. good looking, courageous vs. brave, youthful vs. young, accelerate vs. speed up, soiled vs. dirty, receive vs. get, humorous vs. funny, for vs. because, purchase vs. buy, wealthy vs. rich, learn vs. find out, futile vs. hopeless, gratification vs. enjoyment, difficult vs. tough/hard, preserve vs. save, circular vs. round, beneficial vs. good for, additionally vs. here’s more/there’s more, inform vs. tell, disclose vs. reveal/explain, perceive vs. see, subsequent to vs. since, accolade vs. applause, ill vs. sick, huge vs. giant.
Article Source: http://content.infowizards.com
For other examples on how you can change terms, please examine my other articles or read The big words list that help you write web copy that sells or visit Best Practice Marketing for free hands on advice on free top 100 industrial keyword reports, a list of techniques to built links, how to make a useful keyword report, free keyword lists, keyword research, how to find the keywords searchers are looking for etc.
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